Oftentimes, I find authors who like to reveal unknown information about other people by mentioning it as an example of an invalid argument. Most of the time, they are not expected, and when one reads them one usually feels a subtle surprise.
I too felt this just this evening while reading a book on Constantinople and its fall. While reading the book there came a part where the author had to present the reason why a steward had the authority to repel his majesty's words freely. While I expected it to be related to the former emperor's deep trust in the steward or other such reasons related to his political life, the author delayed giving his answer by stating that the authority did not come from the steward's family line. The unexpected mention regarding the steward's family was lengthy and I felt confused at its sudden appearance.
I believe this technique is somewhat similar to what the advertisement companies use today. Maybe all art of delivering has an underlying theme in them, for I just remembered using a very similar skill to my friend whose a art maniac, but abhors art history.
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